20+ yrs
Combined experience across organic, paid, content, lifecycle, and growth strategy.
About Lunova
A growth partner built around care, clarity, and senior judgment.
Lunova is a Germany-based growth marketing agency built by two senior specialists with more than two decades of combined experience across organic growth, paid acquisition, content, lifecycle marketing, and cross-channel strategy.
~$80K/mo
Medical-services advertising spend managed for three years.
+241%
Increase in monthly organic leads for an established healthcare services company.
+460%
Growth in AI Overview citations for an agentic cyber compliance platform in one month.
Selected results and experience from anonymized prior work led by Lunova's senior specialists. Individual outcomes depend on the market, offer, budget, website, and sales process.
Why Lunova exists
We built the agency we wanted clients to have.
Good marketing should feel considered. The strategy should fit the business. The budget should be handled with discipline. The client should know what is happening and why.
Lunova was created for service businesses that need more than disconnected campaigns or a list of monthly tasks. We study how visibility, demand, conversion, follow-up, and delivery capacity work together, then build the plan around the areas most likely to move the business forward. We also work with SaaS companies — the motion is different, the standard of thinking is the same.
We also believe care should be visible in the work. It means learning the details, thinking ahead, raising concerns early, and treating the client's resources with respect. Their success is not a line in a report. It is the reason the relationship exists.
The experience behind Lunova
Built by two senior specialists. Led with one shared standard.
Lunova brings together two complementary areas of senior experience, with more than a decade in each and high-level responsibility for strategy, budgets, operations, performance, and execution.
10+ yrs
Organic growth, search, and content strategy
Senior experience across SEO, AEO, GEO, organic content operations, programmatic SEO, email and SMS marketing, link-building outreach, editorial collaborations, analytics, and multi-market content programs. Work spans B2B and B2C businesses in technology, SaaS, healthcare, finance, HR, real estate, and professional services. SaaS is where most of this experience was built — the acquisition model is different from local service businesses, and we know both.
SEO strategyAEO & GEOContent operationsProgrammatic SEOEmail & SMSAuthority growthAnalyticsAI discovery
Strategy, editorial judgment, quality control, and final decisions remain human-led.
10+ yrs
Paid media, acquisition, and growth planning
Senior experience across paid acquisition, paid social, campaign content, lead generation, social content, budget allocation, testing, reporting, marketing operations, and broader growth strategy. This includes three years managing approximately $80,000 per month in medical-services advertising spend.
Growth strategyBudget planningPaid acquisitionPaid socialLead qualityCampaign contentReportingGrowth operations
Budgets are planned against business capacity, lead quality, and the next best use of spend.
Measured growth
Experience that has already moved the numbers.
These anonymized examples show the kind of work behind Lunova: stronger search visibility, more qualified organic demand, growing AI discovery, and disciplined management of meaningful advertising budgets.
Growth-stage B2B email marketing platform
Organic search and AI visibility growth across a competitive software category.
- +52%
- Verified organic clicks, from 16.8K to 25.5K. Latest three months versus the previous three months.
- +156%
- Search impressions, from 2.05M to 5.25M over the same three-month comparison.
- ~+700%
- Estimated organic traffic growth across six months.
- +672%
- Growth in top-three keyword positions across six months.
Sources: Google Search Console and Ahrefs
Established healthcare services company
Organic acquisition work focused on lead volume, lead quality, search engagement, and AI visibility.
- +241%
- Monthly organic leads, from 37 to 126 during the most recent quarter.
- ~59%
- Approval rate for organic leads, compared with 31% across all channels.
- 178
- Organic leads in the strongest recorded month.
- 1.4K
- AI citations, up approximately four times across six months.
Sources: Anonymized CRM data, GA4, and Ahrefs
Agentic cyber compliance platform
Search and AI discovery growth for a specialized technology platform.
- +460%
- AI Overview citations in one month, from approximately 50 to more than 280.
- +249%
- Top-three ranking positions in two months, from 111 to 387.
- +93%
- Top-10 ranking positions in two months, from 325 to 628.
- +23%
- Domain Rating across six months, from 35 to 43.
Sources: Google Search Console and Ahrefs
Google Search Console, CRM, and GA4 figures are first-party measurements. Ahrefs traffic, ranking, Domain Rating, and AI visibility figures are directional estimates. Results reflect prior work completed by Lunova's senior specialists and are not guarantees of future performance.
What partnership means here
A client relationship should feel like shared responsibility.
Clients should not have to chase updates, decode a dashboard, or wonder who is thinking about the larger picture. Lunova is built around clear ownership, thoughtful communication, and work that remains connected to the business behind it.
01
Care, expressed through the work
We learn the context, notice the details, protect the budget, and raise issues before they become expensive problems.
02
Senior-led decisions
Strategy, prioritization, budget allocation, editorial standards, and final quality control stay with the senior team.
03
One connected growth plan
Organic, paid, content, conversion, and lifecycle activity are planned as parts of one system rather than separate task lists.
04
Clear, honest communication
We explain the reasoning, report what the data actually says, and recommend the next step without hiding behind jargon.
What we bring together
One partner across the channels that move growth.
Lunova combines organic and paid expertise so clients do not have to coordinate several disconnected vendors. The exact mix is selected around the business, the market, and the work most likely to matter next.
01
SEO & local visibility
Technical and on-page SEO, local search, content architecture, page optimization, and priority service visibility.
02
AEO, GEO & AI discovery
Answer-engine strategy, AI citation growth, entity clarity, content structuring, and visibility across AI-generated search experiences.
03
Organic content & programmatic SEO
Service pages, landing pages, articles, comparison content, scalable page systems, refreshes, and editorial quality control.
04
Paid acquisition & paid social
Channel planning, campaign setup, targeting, copy, budget management, testing, optimization, and lead-quality review.
05
Landing pages & conversion
Campaign pages, conversion reviews, messaging improvements, form optimization, testing plans, and lead-path improvements.
06
Email, SMS & lifecycle
Campaign planning, newsletters, nurture sequences, segmentation, automation, lifecycle flows, and ongoing performance improvement.
07
Authority growth & collaborations
Link-building outreach, editorial partnerships, expert contributions, content collaborations, and relationship-led authority development.
08
Strategy, analytics & budget planning
Cross-channel priorities, measurement, attribution, reporting, campaign sequencing, budget allocation, and clear next-step decisions.
Not every engagement uses every capability. Standard and custom scopes are built around the client's goals, current resources, market conditions, and monthly investment.
Human-led, AI-assisted
Modern systems. Human responsibility.
We use AI to expand research, speed analysis, support production, and make complex workflows more efficient. It does not replace judgment. Strategy, editorial standards, client context, quality control, and final decisions remain human-led.
01
Research and analysis
AI helps identify patterns, review larger data sets, map opportunities, and accelerate the early stages of research.
02
Production and implementation
AI supports content workflows, page implementation, campaign development, and repeatable systems without removing human review.
03
Review and responsibility
Senior specialists remain responsible for the recommendation, the quality of the work, and the decisions made from the data.
What clients can expect
Clear direction from the first conversation.
01
A focused discovery process
We begin by reviewing the business, current marketing, goals, internal resources, budget, and capacity for growth before recommending a package or custom scope.
02
Dedicated onboarding and planning
Every engagement starts with a planning session covering goals, responsibilities, account access, approvals, reporting metrics, and the initial 90-day action plan.
03
Flexible engagement, accountable work
There is no lock-in period. The 90-day plan gives the work direction from day one, while reporting and priorities remain clear throughout the engagement.
Clients receive one accountable point of contact, a defined monthly scope, and communication suited to the engagement. Premium service comes from sound judgment, careful execution, and transparency, not unnecessary meetings or layers of account management.
Ready to discuss the work?
You should feel confident in the people responsible for your growth.
A short discovery call covers your business, your current marketing, and where growth is most likely to come from next.