HVAC Marketing Agency
Most HVAC marketing agency work chases the summer spike. Real HVAC marketing builds the pipeline that stays. We build the organic presence that keeps calls coming in after the first cold snap too.
We're a boutique HVAC marketing agency serving contractors across the US, focused on local search, paid leads, and the Google Business Profile that drives more calls than your website does.
Service type
These are the searches. Is your company showing up for any of them?
The real problem
Most HVAC contractors we talk to about HVAC marketing are buying leads from Angi, HomeAdvisor, or Thumbtack, and they know it isn't working as well as it used to. The leads come in shared with two or three other companies, the decline rate has crept up, and the cost per booked job has quietly climbed past what it was two years ago.
The alternative, working with an HVAC marketing agency to build your own local search presence so homeowners find you directly, takes longer to pay off but costs a fraction of the per-lead rate once it's running. That's the thing most HVAC marketing agencies never get around to building for you, because selling you more leads is easier than doing the slower work.
And then there's the seasonal problem. Summer fills your schedule, but the phone gets quiet in October, and nothing you've paid for is going to fix that unless somebody builds something that works year-round.
The seasonal trap
Revenue swings fifteen to forty percent between summer and winter for most residential contractors. The only way to flatten that curve is a marketing channel that isn't also seasonal, which is exactly what organic search and a well-managed maintenance program provide.
⌕ ac repair near me
Search your own service and city and you'll find Angi and HomeAdvisor above you. They outrank you on your own turf, then charge you per lead to appear inside the result they captured.
It works because they have a page built exactly for that search and most HVAC sites don't. Good HVAC marketing fixes that. Building those pages, for every service you offer in every area you serve, is where the work below starts.
Why HVAC marketing is different
An HVAC company isn't one business. Repair, installation, maintenance, and commercial service each attract a different buyer with a different urgency and a different decision timeline.
Urgent · Mobile · Decides in minutes
The AC goes out on a Saturday afternoon in August. The homeowner searches, calls whoever answers, and books in the same session. Your page has to load fast, show a phone number above the fold, and rank in the map pack for your service area.
Researched · High ticket · Comparison
A homeowner who's had three repair calls starts considering a full replacement. They compare brands, read reviews, and get two or three quotes over two weeks. Your pages need to answer the cost and brand questions they're searching before they ever contact you.
Recurring · Relationship · Off-peak
Maintenance agreements are the revenue that keeps your technicians employed in November. Customers who sign up rarely shop around for repairs, and they call you first when a system fails. Marketing them well is what flattens the seasonal revenue curve.
B2B · Referral · Long lead time
Builders and contractors move on relationships and reputation, not paid search. The marketing here is a different job, closer to local PR and association presence than to SEO, and it runs on a timeline measured in quarters rather than days.
Contract-based · Multi-unit · Procurement
A facilities manager searching for a commercial HVAC contractor wants proof of capacity, licensing, and references before they talk pricing. The search terms are more specific, the competition is thinner, and the contract values are far higher than residential work.
Growing · Health-driven · Add-on
Searches for duct cleaning, air purifiers, and humidity control have grown steadily and most HVAC companies ignore them. Homeowners searching these terms are already in the home and already trust a contractor. It's the highest-margin add-on most contractors never market directly.
One generic "HVAC services" page can't rank for all of these, and one blog post about summer maintenance tips won't either. The contractors winning local HVAC search have a real page for every service they offer, in every city they actually serve, and they keep those pages current as seasons change.
That structure is most of the work in any HVAC marketing agency engagement, and it means writing the way a homeowner describes their problem rather than the way a technician describes a system fault. Most HVAC marketing agencies skip this step because it's slower than launching an ad campaign, and it shows in the results.
The engagement
There's no mystery in good HVAC marketing agency work, and no proprietary method with a trademark on the end of it. Here's what we'd actually be doing together.
We start with how your site is built, which means one real page per service per location, technical work that lets Google crawl all of it properly, and page speed that doesn't cost you the mobile caller who gave up after three seconds. Most contractors are losing here before anything else gets attempted.
Your Google Business Profile generates more calls than your website does for most service areas, and most HVAC profiles are incomplete. We handle categories, service areas, photo cadence, and a review system your dispatcher can actually keep up with. This is usually the first thing that visibly moves.
Service pages that answer what homeowners search before they call, plus citations on the directories that currently outrank you. If Angi is going to sit on page one for your market anyway, your listing there should at least be routing leads to you and not to three competitors at the same time.
Organic search compounds over months. Paid search turns on the same week. For contractors who need calls before the organic side builds, we run both simultaneously and shift budget as rankings start to carry the load. We also look at what happens to a lead that comes in at eight on a Sunday evening, because that's where most of the booked-job gap actually lives.
The last step is where most HVAC marketing agencies stop, because strictly speaking intake isn't their job. It's also where most of the missed revenue sits, because you can rank first on every service page and still lose the job to whoever picks up the phone.
HVAC marketing agency work built on owned search is slower to start than buying leads, and we'll tell you that plainly. But it builds something you own rather than something that bills you every month and disappears the day you cancel. The local groundwork is the same discipline behind our local SEO service.
What we don't do
There's a version of HVAC marketing agency work that works in the short term and creates problems later. Fake reviews, spammy map pack manipulation, keyword stuffing on service pages, and lead forms that promise a callback in minutes and then go unanswered for two days.
We've seen what happens when those tactics catch up with a contractor: a suspended Google Business Profile in the middle of July, a site penalty during the seasonal peak, reviews flagged and removed. The recovery takes longer than the original work took to produce any results.
The alternative is slower and less exciting to pitch. Genuine reviews from real customers, service pages that answer real questions, a GBP that earns its position rather than gaming it. Less dramatic, and it keeps working when Google updates its local algorithm, which it does several times a year.
We will not do
We will do
The starting point
Between us, we've spent twenty-three combined years working with clients across home services and local search, more than a hundred engagements since 2014. Lunova itself is young, so we don't have the agency case studies yet, and we're not going to borrow anybody else's.
So here's what we'll do instead. Every HVAC marketing agency engagement we take on starts with a clear picture of where you actually stand, at no cost, with nothing to sign. The Growth Audit is ten checks against your real local search presence, and the findings are yours either way.
You'll get it without sitting through a sales call. If you'd like to talk the findings through afterwards, we're happy to. If not, it's yours to keep.
Fit
Being straight about this saves everybody time.
You need booked jobs this week. Search takes months to compound, so we'd start you on paid search first if your schedule is empty right now. Organic builds underneath it while the ads cover the immediate gap.
You're a solo tech just getting started. Spend an afternoon getting your Google Business Profile right and asking every customer for a review. That covers most of the available gain at your stage without a retainer.
You want a national brand campaign. We work on local and regional search, where a defined service area is an advantage rather than a limitation. National awareness campaigns are a different kind of agency and a very different budget.
You want one marketing channel and no appetite to expand. A well-run HVAC business eventually needs search, paid, and review management working together. If you want only one channel managed indefinitely, we're probably not the right fit.
When we are the right choice
The schedule fills up every July without much effort, but October arrives and the calls slow down in a way that never quite feels comfortable. You've tried buying leads, and it works well enough to keep doing it, but the cost per booked job has crept up and you know you're renting visibility rather than building anything.
You might have a website that looks fine but doesn't show up when you search your own services. You probably have a Google Business Profile you claimed but haven't touched in eighteen months. And there are service areas and service types you cover that you've never had a page for.
That's the situation this page is built for. A contractor with real capacity, a defined service area, and a pipeline that's too dependent on lead platforms and seasonal demand to feel stable.
Coverage
Three HVAC marketing packages, described by where your business actually is rather than by what the tier is called. The exact mix comes out of the audit, since what a solo residential contractor needs and what a multi-truck operation covering several counties needs are not the same engagement. Full details live on our packages page.
Getting found in your service area
Starting at$2,200/ month
For contractors with a working site that isn't ranking. Foundation, local presence, and service pages that give Google something to work with.
4–6 organic content assets monthly
Building a pipeline you own
Starting at$4,500/ month
For contractors who want to reduce dependence on lead platforms. Adds the ongoing work that compounds month over month and carries through slow season.
8–10 organic content assets monthly
Everything in Essentials, plus
A full marketing function without hiring
Starting at$7,500/ month
For multi-truck operations that would otherwise be hiring a marketing coordinator. Every channel under one retainer, managed as a single strategy.
12–16 organic content assets monthly
Everything above, plus
Reporting
Rankings and impressions included, same as anyone. Plus calls tracked, jobs booked, and what each one cost you to acquire.
Ad spend
Sits outside the retainer in every case. We'll advise on the budget, and it goes straight to the platform.
No lock-in
We suggest three months so the work can compound. That's advice, not a clause. Leave whenever it stops earning its keep.
Serving several cities and suburbs? The local search groundwork behind every HVAC engagement is covered in detail on our local SEO page.
See local SEOQuestions
Local visibility changes, meaning your map pack position and Google Business Profile, often shift within four to eight weeks. Organic rankings for competitive terms like "AC repair near me" take longer, usually two to three quarters. If you need leads before then, paid search is the honest answer, and we'll run both at the same time if that's what makes sense.
That's usually the goal. Shared leads are expensive, shared with competitors, and declined at high rates. The alternative is building your own local presence so the calls come directly. That takes time to compound, so most contractors run both for a while and scale down the paid leads as organic starts to carry its weight.
Yes. Residential and commercial HVAC have different search patterns, different buyers, and different sales cycles, so the pages and the targeting differ. We'll build a strategy around what you actually install and service, not a generic contractor template.
Slow season is exactly when the foundation work matters most. Ranking in spring means building during winter. We also look at maintenance plan sign-ups as a revenue lever, since a steady base of recurring customers flattens the seasonality that makes HVAC revenue so unpredictable.
No, and anybody who does is either guessing or telling you something useful about how they operate. Rankings depend on competitors we don't control and an algorithm nobody outside Google fully sees. We'll give you a forecast, the reasoning behind it, and honest reporting either way.
There's no lock-in period and no minimum term. We do recommend staying at least three months, because the first month is largely foundation work that hasn't surfaced in rankings yet, and leaving before it compounds means paying for the setup without seeing the return. That's advice rather than a clause. If a month passes and you don't think we earned it, you can cancel.
The same two people you speak with. We're a boutique agency, so there's no account manager layer sitting between you and the work itself. If that ever changes, you'll hear it from us before it does.
Packages start at $2,200 per month. The exact scope and final quote are confirmed after the audit, because a solo contractor serving one city and a multi-truck operation covering several suburbs are up against completely different competition. Full details are on our packages page.
Keep reading
Worth reading before you hire an HVAC marketing agency, including us. These go deeper on the pieces above and on what to ask a provider before you commit.
The next step
Most contractors have never had a straight answer about their own HVAC marketing performance. Our free Growth Audit shows exactly which searches you're missing, which competitors are taking them, and what it would take to change that.
